Asia already buys live. Australia hasn't started.
ECAZE takes Australian brands into Malaysia and Singapore through live-stream selling. We sell your product, ship it, clear customs, deliver it and bring buyers back for more. You keep making the product.
We take on a small number of brands at a time. A new spot opens only when a current brand moves to its next stage.
An illustration of one of our lives. The viewers and units match a real 2-hour broadcast.
Real broadcasts. Real revenue.
These numbers come from our own live channels in Malaysia and Singapore. They're results we've already banked, not projections.
Main channel, last 28 days
views in 28 days
interactions from buyers
Growth channel, in its first 4 days. New brands launch here and move to the main channel as awareness builds. One 2-hour live sold 58 units for A$2,965.
Buying 3.06M views with ads would cost A$30,000 or more. Brands we work with get that reach through our channels.
- Live viewers
- 110,999
- Units sold
- 285
- Average pace
- 1 sale every 25 sec
- Market
- Malaysia
Each mark is one unit sold in that live.
Source: ECAZE and KSG channel analytics and sales records. Revenue shown in Australian dollars. Past results don't guarantee future sales for any brand.
The early-mover window is open.
In Asia, live selling isn't a trend. It's how millions of people shop every night.
In Australia, brands are only taking their first steps and learning on their own. The Australian brands that move into Asia first will own the audience.
-
China
US$1.1T
Forecast live-commerce sales for 2026, up from about US$680B in 2023.
-
Southeast Asia
US$45.6B
TikTok Shop sales in 2025, double the year before. Malaysia is one of the fastest-growing markets.
-
Australia
Starting
No TikTok Shop storefront and no announced launch date as of mid-2026.
Sources: Statista (China live commerce); Momentum Works (TikTok Shop Southeast Asia, 2025); Z Media (TikTok Shop Australia status, July 2026).
Seven providers, or one team.
Getting into Asia the usual way means hiring a chain of specialists, each paid separately and none responsible for whether your product actually sells.
Going it alone
- Distribution agentSales only, no reporting
- Regulatory agentProduct registration
- Freight forwarder and customs brokerPer shipment
- 3PL warehouseStorage and pick-pack
- Marketing and KOL agencyMonthly retainer
- Live-commerce agencyPer session
- Customer care and reportingStaff in-market
Seven contracts, seven invoices, and nobody owns the result.
With ECAZE
One team, accountable for sales.
We run the whole thing, from your warehouse in Australia to a repeat order in Kuala Lumpur. We act as your distributor, your operator and your marketing arm at the same time.
From your shelf in Australia to a buyer's door in Asia.
Every step between your product and a repeat customer is handled by us. Here's the route your product takes.
Registration
We register your product and SKU licences so it can be sold legally in Malaysia and Singapore.
Purchase orders
We order from you fortnightly, based on real customer orders.
Freight and customs
We ship from Australia and clear customs on arrival.
Fulfilment
Our fulfilment partners pack and deliver to buyers' doors.
Live selling
Your product goes on our live channels, backed by KOL videos and affiliates.
Repurchase
We follow up on WhatsApp, collect feedback and bring buyers back.
Reporting
You get monthly reports on sales, customers and repeat orders.
You never ship stock on hope.
We only order after customers have bought, so nothing is left sitting in a warehouse in Asia.
We never compete with your retailers.
We sell into Asia, never back into Australia. Your customer data stays yours.
Brand partner: Australian haircare
One hero product. 140 units in 30 minutes.
We launched a single hero SKU with an Australian haircare brand and spent three months fine-tuning it together. Then, in a 30-minute slot inside one live, it sold 140 units.
It now runs in mini campaigns every few days, moving 60 or more units each time without a live session.
units in one 30-minute product slot
between sales, on average, during that slot
units per mini campaign, without going live
months of fine-tuning together before the breakout
Your first 12 months.
The first three months build the audience. That's what keeps sales growing after.
Month 1
Awareness
Buyers get to know your brand and start to trust it. Some sales come in, but selling isn't the goal yet.
Month 2
Trial
Buyers start trying your product, and more sales come in.
Month 3
Commitment
Buyers come back for more, and sales grow.
Months 4 to 6
The loop starts
New buyers, feedback and repurchase. Testimonials and word of mouth bring in affiliates, distributors and more live hosts.
Months 7 to 12
The loop widens
Every lap brings more buyers than the last, until your brand starts selling on its own.
Pushing hard in month one can move a few hundred units once, then the audience tires and sales drop. Building trust first is what keeps the repeat orders coming.
A typical journey based on our own brand launches. Timing varies by product and market, and sales volumes aren't guaranteed.
How we start.
From the first call to your first live, you'll know exactly what's happening and why.
Strategy call
A 30-minute call. We learn about your product, margins and goals, and tell you honestly whether it fits Asia.
Asia Launch Blueprint
We pick your fastest hero SKU, work out landed pricing and map the entry plan.
Launch
Samples arrive, your product is registered, and you go live on our growth channel.
Scale
You move to the main channel and add affiliates and distributors. For the right brands, that becomes a long-term partnership in Asia.
Is ECAZE right for your brand?
We say no more often than yes. Here's what we look for before taking a brand on.
A good fit
- An Australian-made or Australian-owned brand
- Beauty, skincare, haircare, wellness or premium pantry
- A hero product with healthy margins
- You can fill purchase orders within 3 business days
- You'll back a 3-month build before judging results
- You want growth in Asia without hiring a team there
Not a fit
- You need big sales in month one
- You want a one-off listing or a cheap test
- Your product can't be legally sold in Malaysia or Singapore
- You can't keep up with reorders
Questions brands ask us.
Anything else, ask us on the call.
Why isn't pricing on the website?
Every plan is built around your product, your margins and your goals. Once we understand your brand, we'll walk you through the investment on the call.
Which markets do you sell in?
Malaysia and Singapore, where our channels already sell every week. For selected brands, we also run live selling in Australia.
Do I have to send stock to Asia upfront?
No. We place purchase orders with you every fortnight, based on real customer orders, so you're never left with unsold stock overseas.
Who handles product registration and customs?
We do. Registration, SKU licences, freight, customs, fulfilment and delivery are all part of how we work.
Will you compete with my Australian retailers?
No. We sell into Asia and never back into Australia.
Do I own my customer data?
Yes. Your customer data stays yours.
Can you guarantee sales?
No honest partner can. What we commit to is the work: registration, logistics, live selling, creator content and reporting, run by a team that sells in Asia every week.
How long is the commitment?
Every brand starts with a 3-month launch period. After that, you can continue monthly or move to a yearly plan.
Move first. Own the audience.
Book a 30-minute strategy call. We'll look at your product, tell you honestly whether it will sell in Asia, and show you how we'd launch it.
Book a strategy callLimited brand spots. A new spot opens only when a current brand moves to its next stage.